Will
Will
14 Sep 09
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The Beast: One of the first widely successful ARGs

The Beast ARG Presentation 10.2.08

So, Nick’s post about the ‘Why so Serious’ ARG of 2008 (see previous post below) made me remember this ARG, created similarly to promote a film, this time Steven Spielberg’s A.I. This ran for twelve weeks in the spring and early summer of 2001, and was one of the earliest, widely participated in ARGs. It was created by Microsoft in association with Spielberg’s production company, Dreamworks.

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